Customers are my exclusive focus – and it turns out they’re human. I am one (I’m told). Like all humans, we crave valuable, seamless experiences and conversations, not one-way, clunky, distracting noises – ever more so in a ‘formless’ world where we digest content and engage across a plethora of channels and touchpoints. Cutting through all this noise, means being human and treating customers as humans too.
It turns out engaging, personal experiences that make the brand more valuable to the customer, are intrinsically linked to delivering material business results – fact.
Christopher has been taking this from philosophy to reality, growing businesses in a multitude of categories across, Europe and North America, and for the past decade in Asia. Clients include Ralph Lauren, Asia Miles, Exxon Mobil, American Express, HSBC, The Economist and FWD Insurance. The not-so-secret recipe is blending a wealth of data, with common sense and creativity to turn it back into wealth; the real skill is how you treat it, combine it and in what proportions for the best possible outcome ….like an éclair.